Strategic advertising management /
Percy, Larry,
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - Fifth edition. - Oxford, United Kingdom : Oxford University Press, [date of publication not identified] ©2016 - xxiv, 429 pages : illustrations (some colour) ; 25 cm
Includes bibliographical references and index.
Percy, L. & Rosenbaum-Elliott. (2016). Strategic advertising management. (5th ed.). Oxford, United Kingdom : Oxford University Press.
9780198703655 (pbk.) 0198703651 (pbk.)
Sales promotion
Advertising--Management
Strategic planning
Communication in marketing
HF 5438.5 / P4127 2016
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott. - Fifth edition. - Oxford, United Kingdom : Oxford University Press, [date of publication not identified] ©2016 - xxiv, 429 pages : illustrations (some colour) ; 25 cm
Includes bibliographical references and index.
Percy, L. & Rosenbaum-Elliott. (2016). Strategic advertising management. (5th ed.). Oxford, United Kingdom : Oxford University Press.
9780198703655 (pbk.) 0198703651 (pbk.)
Sales promotion
Advertising--Management
Strategic planning
Communication in marketing
HF 5438.5 / P4127 2016