Dictionary of social market and research /
Koschnick, Wolfgang
Dictionary of social market and research / Wolfgang J. Koschnick. - New York : John Wiley and Sons, Incorporated, [1996] copyright 1996. - vii, 416 pages : illustrations ; 24 cm
Koschnick, W. J. (1996). Dictionary of social market and research. New York: John Wiley and Sons, Incorporated.
0470237333
Social marketing--Dictionaries
HF 5415.2 / K267 1996
Dictionary of social market and research / Wolfgang J. Koschnick. - New York : John Wiley and Sons, Incorporated, [1996] copyright 1996. - vii, 416 pages : illustrations ; 24 cm
Koschnick, W. J. (1996). Dictionary of social market and research. New York: John Wiley and Sons, Incorporated.
0470237333
Social marketing--Dictionaries
HF 5415.2 / K267 1996