Principles of marketing
Kotler, Philip.
Principles of marketing Philip Kotler, Gary Armstrong. - Fifth edition - Englewood Cliffs, N.J. : Prentice Hall, [1991] - xxiii, 711 pages with illustrations 28 cm.
Includes bibliographical references and indexes.
0136912478
Marketing.
HF 5415 / .K874 1991
Principles of marketing Philip Kotler, Gary Armstrong. - Fifth edition - Englewood Cliffs, N.J. : Prentice Hall, [1991] - xxiii, 711 pages with illustrations 28 cm.
Includes bibliographical references and indexes.
0136912478
Marketing.
HF 5415 / .K874 1991