Entrepreneur magazine :
Smith, Jeanette, 1924-,
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, ©1996. - xii, 277 p. : illustrations ; 24 cm - Entrepreneur magazine small business series .
Includes index.
0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)
96000530
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
HF5826.5 / .S64 1996
HF5826.5 / .S64 1996
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, ©1996. - xii, 277 p. : illustrations ; 24 cm - Entrepreneur magazine small business series .
Includes index.
0471124397 (cloth : alk. paper) 0471124419 (pbk. : alk. paper)
96000530
Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.
HF5826.5 / .S64 1996
HF5826.5 / .S64 1996