Normal view MARC view ISBD view

Events as a strategic marketing tool

Gerritsen, Dorothe

Events as a strategic marketing tool Dorothe Gerritsen, Ronald van Olderen with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven - 2nd edition - Oxfordshire, UK CAB International 2020 - xi, 244 pages

Includes bibliographical references and indexes.

ISBN: 978-1-78924-230-0

Subjects--Topical Terms:
Strategic planning.
Marketing.
Special events--Management

LC Class. No.: HD 30.28 / Ev24 2020

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Events as a strategic marketing tool

University of Rizal System
Email us at univlibservices@urs.edu.ph

Visit our Website www.urs.edu.ph/library

Events as a strategic marketing tool

University of Rizal System Email us at univlibservices@urs.edu.ph

Visit our Website www.urs.edu.ph/library

University of Rizal System
Email us at univlibservices@urs.edu.ph