Personal branding for dummies /
Chritton, Susan,
Personal branding for dummies / by Susan Chritton M.Ed, PCC. - 2nd Edition. - Hoboken, NJ : [2014] ©2014 John Wiley and Sons, Incorporated, - xiv, 338 pages : illustrated ; 24cm - For dummies . - For dummies. .
"For Dummies, a Wiley Brand." Includes index.
Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition Includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
9781118915554 (pbk.) 1118915550 (pbk.)
2014933737
Branding (Marketing)
Public relations.
HF5415.1255 / C484 2014
Personal branding for dummies / by Susan Chritton M.Ed, PCC. - 2nd Edition. - Hoboken, NJ : [2014] ©2014 John Wiley and Sons, Incorporated, - xiv, 338 pages : illustrated ; 24cm - For dummies . - For dummies. .
"For Dummies, a Wiley Brand." Includes index.
Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.
This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition Includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
9781118915554 (pbk.) 1118915550 (pbk.)
2014933737
Branding (Marketing)
Public relations.
HF5415.1255 / C484 2014