MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01168nam a22003737i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220117094603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170710b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9710851047 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070609527 |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| Transcribing agency |
URSR |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
DMLUC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
St262 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William J., |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing / |
| Statement of responsibility, etc. |
William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Manila : |
| Name of producer, publisher, distributor, manufacturer |
National Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1991] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 668 pages |
| Other physical details |
illustrationss, |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A reprint of the same edition published by McGraw-Hill, New York. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Reprinted under authority of PD numbers 285 as amended by PD nos. 400 and 1203. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes glossary and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
FO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Foreign Books |
