MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04613cam a2200445 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211019105128.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190201t20202020paua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781522595601 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781522595588 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781522595595 |
| Qualifying information |
(softcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1106536271 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiFhGG |
| Language of cataloging |
eng |
| Transcribing agency |
MiFhGG |
| Description conventions |
rda |
| -- |
pn |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5413 |
| Item number |
.G7256 2020 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Green marketing as a positive driver toward business sustainability / |
| Statement of responsibility, etc. |
Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, Pennsylvania : |
| Name of producer, publisher, distributor, manufacturer |
IGI Global,Business Science Reference, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxii 356 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, |
| International Standard Serial Number |
2327-5502 |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Gale eBooks |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Premier reference source |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Gale eBooks |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
chapter 1. Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- chapter 2. The green consumer behavior / Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India -- chapter 3. Green but how green? Green product evaluation programs in terms of marketing / Volkan Polat, Yalova University, Turkey, Baris Morkan, Stevens Institute of Technology, USA -- chapter 4. Green consumer behavior and its implications on brand marketing strategy / Catarina Peneda de Oliveira, University of Minho, Portugal, Bruno Miguel Sousa, polytechnic Institute of C avado and Ave, Portugal -- chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations / subhankar Das, Duy Tan University, Vietnam, Anand Nayyar, Duy Tan University, Vietnam -- chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico / Jos e G. Vargas-Hern andez, University of Guadalajara, Mexico, Jovanna Nathalie Cervantes Guzm an, University of Guadalajara, Mexico, Guillermo V azques- Avila, University of Guadalajara, Mexico -- chapter 7. Role of internal and external values on green purchase / Sushant Kumar, Indian Institute of Management Shillong, India, Naman Sreen, Indian Institute of Management Shillong, India -- chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor / Cristina Raluca G. Popescu, University of Craiova, Romania & University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & National Institute of Research and Development for Environmental Protection - Bucharest, Romania -- chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age / Enitan Olumide Olutade, North-West University, South Africa, Joshua Ebere Chukwuere, North-West University, South Africa -- chapter 10. Eco-labels / Anitha Acharya, IBS Hyderabad, India -- chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in developing and developed economies / Idahosa Igbinakhase, University of KwaZulu-Natal, South Africa, Vannie Naidoo, University of KwaZulu-Natal, South Africa. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book contains a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. It highlights topics that include green consumerism, electronic banking, and sustainability. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Green marketing |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Naidoo, Vannie, |
| Dates associated with a name |
1972- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verma, Rahul, |
| Dates associated with a name |
1989- |
| Relator term |
editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Gale (Firm) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Green marketing as a positive driver toward business sustainability. |
| Place, publisher, and date of publication |
Hershey, PA : IGI Global,Business Science Reference, [2020] |
| International Standard Book Number |
9781522595588 |
| Record control number |
(DLC) 2019003636 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Premier reference source. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| International Standard Serial Number |
2327-5502. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://link.gale.com/apps/pub/86T0/GVRL?sid=gale_marc&u=phurs">https://link.gale.com/apps/pub/86T0/GVRL?sid=gale_marc&u=phurs</a> |
| Public note |
Available via Gale eBooks. Click here to access |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
