Content to Commerce: (Record no. 2822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00563nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220114142303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978111852629 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .F378 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Savar,Avi |
| 245 ## - TITLE STATEMENT | |
| Title | Content to Commerce: |
| Remainder of title | Engaging Consumers Across Paid, Owned and Earned Channels; |
| Statement of responsibility, etc. | Avi Savar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | John Wiley & Sons Incorporation; |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv242pages: |
| Other physical details | with Illustration; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Foreign Books |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Cainta College Library | Cainta College Library | 10/27/2017 | HF5414.S378 2013 | URSCAI-4026 | 10/27/2017 | 10/27/2017 | Foreign Books |