Star Wars and the History of Transmedia Storytelling (Record no. 65761)

MARC details
000 -LEADER
fixed length control field 02032nam a2200241Ii 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221202s xx 000 0 und d
245 #0 - TITLE STATEMENT
Title Star Wars and the History of Transmedia Storytelling
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Amsterdam University Press
Date of production, publication, distribution, manufacture, or copyright notice 2017
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media Franchising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Popular Culture
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Science Fiction
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Star Wars
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Transmedia
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Guynes, Sean A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hassler-Forest, Dan
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdfhttp://library.oapen.org/handle/20.500.12657/31149">https://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdfhttp://library.oapen.org/handle/20.500.12657/31149</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-Book
Holdings
Withdrawn status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
      Directory of Open Access Books Directory of Open Access Books 11/28/2022   11/28/2022 11/28/2022 E-Book

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