Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker....[et.al.]
Material type: TextPublisher: Boston, MA 2017 Cengage Learning, 2017Edition: 18eDescription: xxiv, 712 pages : illustrations (chiefly color) ; 29 cmContent type:- text
- unmediated
- volume
- 9781305405745
- HD 38 Sm181 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Rodriguez College Library Reference | Non-fiction | HD 38 Sm181 2017 (Browse shelf(Opens below)) | Available | URSROD-4485 |
Includes references and index.
Includes bibliographical references and index.
Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.
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