Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
Material type:
TextPublisher: Mason, Ohio : South-Western Cengage Learning, [2013]Copyright date: ©2013Edition: Ninth editionDescription: xxii, 729 pages : illustrations (some colour) ; 29 cmContent type: - text
- unmediated
- volume
- 9781111580216 (hbk)
- HF 5415.123 .Sh629 2013
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reserved Books
|
Tanay College Library General Stacks | Non-fiction | HF5415.123 .Sh629 2013 (Browse shelf(Opens below)) | Available | URSTAN-N2202 |
Previous edition published in 2010.
Includes bibliographical references and index.
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