Marketing strategies of networking companies in Pasig city Acel O. Romero, Twinkle F. Silvestre, Jenesis Joy G. Verdeflor, Katherine C. Villones

Thesis BSBA-MM University of Rizal System, Binangonan 2017

includes bibliographical references

This study aimed to determine the Marketing Strategies of Networking Companies located in Pasig City. The questionnaire checklist was used in gathering the data needed for the study. This study used the descriptive method of research wherein it involves description, recording, analysis and interpretation of data. The researchers focused only in the respondents' profile and their perception on the Marketing Strategies of Selected Networking Companies in Pasig City. Profile of the respondents include age, sex, civil status, educational attainment, length of service and status of employment. The researchers summarized the following finding based on the presentation, analysis and interpretation of data. In terms of the profile of the respondents, majority of the respondents were age 23 Years old and below, mostly female and single. Majority of the respondents were college graduate and involved in networking business for 1month-5Years and they are all casual workers. Based on the perception of the respondents on the marketing strategies of Aim Global Business Incorporated, AVON, USANA, Royale Business Club, Sun Rider, New Image, NU Skin, in terms of People, the first rank was item one, which was "Treats customer fairly" and was verbally interpreted as strongly agree. In terms of Product, the first in rank was item number one, which was "Maintains the quality of the product offered" and was verbally interpreted as strongly agree. In terms of Price, the first rank was item number two, which was "Maintains the standard prices" and was verbally interpreted as strongly agree. In terms of Promotion, the first in rank was item number one, which was "Promotes the products and store through banners and posters" and was verbally interpreted as strongly agree. In terms of Place, the first in rank was item number one, which was "The location is accessible to their customers" and was verbally interpreted as strongly agree. These data were treated using frequency, percentage and rank distribution, weighted mean and one way ANOVA. The study showed that in terms of age, there was no significant difference in people, price, promotion and place while there was a significant difference in product. In terms of sex, there was no significant difference in people and product while there was a significant difference in price, promotion and place. In terms of civil status, there was no significant difference on the perception of the respondents. In terms of educational attainment, there was a significant difference in terms of people and product and there was no significant difference in terms of price, promotion and place. The researchers concluded that there was a significant difference on the perception of the respondents in terms of age, sex and educational attainment and there was no significant difference on the perception of the respondents on the Marketing Strategies of Networking Companies in Pasig City in terms of civil status. Based on the findings and conclusion drawn, the following recommendations were given: the management should also provide deliveries for the convenience of their customers specially for those who are far from their office; they must monitor their product before the delivery process to avoid loss quality; the company must provide spacious parking for their customer; management should also offer discounts/gifts for their loyal customers to motivate them patronage even more your product; the company must give information about the product since they were using word of mouth in selling a product; the company should always deal with a smile to customer and make them feel welcome and comfortable and lastly, networking companies must extend their office for the accessibility of their customer.