Customers' satisfaction of sports amenities Binangonan recreation and conference center Ellen Grace B. Anselmo, Theresita DS. De Borja, John Emile T. Quinto, Merjorie F. Sembrano

Thesis BSBA-MM University of Rizal System, Binangonan 2017

Includes bibliographical references

The study aimed to determine the Customers' Satisfaction on the Sports Amenities of Binangonan Recreation and Conference Center (BRCC). The researchers used the descriptive method in this study and it underwent gathering of information, recording, analysing and giving accurate interpretation on the data to determine the objectives of the research. Through the use of this method, researchers were able to describe the customer perception in terms of Product/Service, Place, Promotion and Price. The questionnaire check-list was the major instrument used in gathering data. The questionnaire has two parts: it consist of respondents profile and factors affecting vii customer perception. The data were treated using frequency, percentage and rank distribution, weighted mean and One-Way ANOVA. Based on the presentation, analysis and interpretation made by the researchers, the following findings were presented. With respect to the profile of respondents in terms of age, majority of them were aged eighteen to forty Years old. In terms of sex, most of them were female. In terms of civil status, the majority were single. In terms of sports, the majority was bowling. In terms of highest educational attainment, most of them were college students. In terms of monthly income, most of the respondents had an income of ten thousand and below. In terms of client classification, majority of them were student. In terms of frequency of visits in BRCC, the majority were sometimes. In terms of time of visits in BRCC, most of them were afternoon. And in terms of area of origin, majority of them lived in Binangonan. With respect to the respondents' perception to the sports amenities of BRCC, top in the ranked was the place, wherein they provide enough ventilation and illumination of the place. In terms of product/service, it is indicated that the staff are reliable and approachable. In terms of promotion, it is indicated that BRCC uses social media in promoting special events. In terms of price, based on customer's perception, providing sports equipment in reasonable price was their most effective strategy. With respect to the age, civil status, sports, highest educational attainment, monthly income, frequency of visits in BRCC, time of visits in BRCC, origin of area, there is no significant difference on the perception of the respondents in terms of their personal and customers' satisfaction on the sports amenities of Binangonan Recreation viii and Conference Center. With respect to the sex and client classification, there is a significant difference on the perception of the respondents in terms of their personal profile which the researcher found it that most of the women were more sporty than men, and also the researchers found it that the higher the education level, the greater the impact on consumer's purchasing decision.