Impact of mobile services on business development and e-commerce / Francisco Li ebana-Cabanillas, University of Granada, Spain, Zoran Kalini c, University of Kragujevac, Serbia, Iviane Ramos de Luna, Open University of Catalonia, Spain, Inma Rodr iguez-Ardura, Open University of Catalonia, Spain.
Material type:
TextSeries: Gale eBooks | Gale eBooks | Premier reference source | Advances in electronic commerce seriesPublisher: Hershey, Pennsylvania : Business Science Reference, [2020]Copyright date: 2020Description: 1 online resource (xviii, 280 pages) : illustrations (some color)Content type: - text
- computer
- online resource
- 9781799800521
- HD30.2 .I465 2020
| Item type | Current library | Call number | Status | Date due | Barcode | |
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E-Book
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E-Books Gale | Available |
Includes bibliographical references and index.
section 1. Mobile and electronic commerce on business development -- section 2. Consumer behavior in mobile and electronic commerce.
This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology.
Description based on print version record.
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