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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [date of publication not identified]Copyright date: ©2018Edition: Eleventh editionDescription: 1 volumes (various pagings) : illustrations (some colour) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259548147 (alk. paper)
  • 9781259921698 (McGraw-Hill Education International edition)
Subject(s): LOC classification:
  • HF 5823 B4106 2018
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Reserved Books Reserved Books Tanay College Library Reserve Section Non-fiction HF 5823 B4106 2018 (Browse shelf(Opens below)) 1 Available URSTAN-N2617

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