International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
Material type: TextPublisher: New York, NY : McGraw-Hill Education, [date of publication not identified]Publisher: ©2016Edition: Seventeenth editionDescription: [xxxvi], 662 pages : colour illustrations ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 9780077842161 (alk. paper)
- 9781259253065 (McGraw-Hill Education International edition)
- HF 1416 C282 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Reserved Books | Tanay College Library Reserve Section | Non-fiction | HF 1416 C282 2016 (Browse shelf(Opens below)) | Available | URSTAN-N2634 |
Cateora, P. R. (2016). International marketing. (17th ed.). New York : McGraw-Hill Education.
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