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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [date of publication not identified]Publisher: ©2016Edition: Seventeenth editionDescription: [xxxvi], 662 pages : colour illustrations ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077842161 (alk. paper)
  • 9781259253065 (McGraw-Hill Education International edition)
Subject(s): LOC classification:
  • HF 1416 C282 2016
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reserved Books Reserved Books Tanay College Library Reserve Section Non-fiction HF 1416 C282 2016 (Browse shelf(Opens below)) Available URSTAN-N2634

Cateora, P. R. (2016). International marketing. (17th ed.). New York : McGraw-Hill Education.

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