Advertising research : theory and practice / Joel J. Davis.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, ©2012.Edition: Second editionDescription: xxviii, 675 p. : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780132128322 (alk. paper)
- 0132128322 (alk. paper)
- HF5814 .D38 2012
- HF5814 .D38 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Angono College Library General Stacks | Non-fiction | HF5814 .D38 2012 (Browse shelf(Opens below)) | Available | URSANG-3867 |
Includes bibliographical references and index.
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