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Advertising research : theory and practice / Joel J. Davis.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, ©2012.Edition: Second editionDescription: xxviii, 675 p. : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132128322 (alk. paper)
  • 0132128322 (alk. paper)
Subject(s): DDC classification:
  • HF5814 .D38 2012
LOC classification:
  • HF5814 .D38 2012
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Angono College Library General Stacks Non-fiction HF5814 .D38 2012 (Browse shelf(Opens below)) Available URSANG-3867

Includes bibliographical references and index.

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