Image from Google Jackets
Image from OpenLibrary

Business analytics for Sales and Marketing Managers : How to Compete in the Information Age / Gert H.N. Laursen.

By: Material type: TextTextSeries: Wiley and SAS Business Series ; 41Publisher: Hoboken, New York : John Wiley & Sons, [2011]Copyright date: ©2011Description: xiii, 242 p. : illustrations, ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470912867 (hardback)
Subject(s): LOC classification:
  • HF5415.13 .L38 2011
Other classification:
  • BUS043000
Summary: "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Angono College Library General Stacks Non-fiction HF5415 .L38 2011 (Browse shelf(Opens below)) Available URSANG-4274
Foreign Books Foreign Books Antipolo College Library On Display Non-fiction HF5415.13. L38 2011 (Browse shelf(Opens below)) Available URSANT-04395
Foreign Books Foreign Books Pililla College Library General Stacks Non-fiction 658.8/34 L37b 2011 (Browse shelf(Opens below)) Available URSPIL-5762
Reserved Books Reserved Books Tanay College Library General Stacks Non-fiction HF5415.32 .L3742 2011 (Browse shelf(Opens below)) Available URSTAN-N2358

Includes bibliographical references and index.

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.

There are no comments on this title.

to post a comment.

University of Rizal System
Email us at univlibservices@urs.edu.ph

Visit our Website www.urs.edu.ph/library

Powered by Koha