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Market your way to growth : 8 ways to win / Philip and Milton Kotler.

By: Contributor(s): Material type: TextTextPublisher: Hobokon, NJ : John Wiley & Sons, [2013]Copyright date: ©2013Description: xxviii, 212 p. : illustrations, ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118496404 (cloth)
  • 111849640X (cloth)
Subject(s): LOC classification:
  • HF5415 .K6249 2013
Contents:
Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.
Summary: "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Angono College Library General Stacks Non-fiction Hf5415 .K6249 2013 (Browse shelf(Opens below)) Available URSANG-4302
Foreign Books Foreign Books Antipolo College Library On Display Non-fiction HF5415. K6249 (Browse shelf(Opens below)) Available URSANT-04390
Foreign Books Foreign Books Pililla College Library General Stacks Non-fiction 658.8/12 K83m 2013 (Browse shelf(Opens below)) Available URSPIL-5752
Reserved Books Reserved Books Tanay College Library General Stacks Non-fiction HF5415 .K8487 2013 (Browse shelf(Opens below)) Available URSTAN-N2364

Includes bibliographical references ( pages 201-206) and index.

Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs.

"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.

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