Production of labog (hibiscus sabdariffa linn) sour seasoning in Angono, Rizal Krisha Mae A. Calinaya, Esteban S. Canlas, Jr., Rhizalyn P. Llado

Thesis Bachelor of Science in Business Administration major in Marketing Management University of Rizal System, Binangonan 2018

Includes bibliographical references.

This feasibility study is entitled "Production of Labog (Hibiscus sabdariffa Linn) as Sour Seasoning in Angono, Rizal". The name of our company is Roselle Manufacturing Company. The business aims to produce a product with organic ingredients. The idea was developed and realized by the proponents and its advisers. Partnership would be the form of business organization with a capital of P450,000 which would be invested by the three proponents. The product with its concrete result is also unique with few competitors. The partnership and the business are expected to gain profit and growth in a short period of time. The expected supplier of Labog dried leaves is from one member of this study, other neighbor and also other provinces like Ilo-Ilo. The supplier would be contacted via tele-communication and through the social media. To get a demand for the product, the proponents conducted a survey in the registered Sari-sari Store in Angono, Rizal. They have 39 target store a month to deliver 2 boxes every store. The product and the business would be a great contributor to the economy of Angono, Rizal. This can also be introduced to another neighboring town unto the whole region of Rizal and eventually would be promoted nationwide. The marketing strategy which the proponents would be using to penetrate the target market is communicating with the public in an attempt to influence them towards buying our product. They would also, use communication mix like advertising, sales promotion, and direct marketing. The Current ratio of the business in its first operating year is 6.07 which are greater than one. This means that the business is capable of paying off its obligations. The following years will be much easier for the business. The continuous increase in ration means that the business will be successful and there would be sufficient current assets to cover and pay its current liabilities. The debt ration compares a business' total debt to its total assets. It is used to gain specific information as to the amount of leverage being used by a business. The result shows that the business will be established from its first year to its fifth year of operation. Return on assets ratio is an indicator of how profitable a business will be as to its total assets. Return on Assets gives an idea on how efficient its management is at using its assets to generate earnings. The result shows how much the business has earned on the investments made by the proponents. It shows that the assets are efficiently managed in order to generate profit. This means that the business is earning well. The profit of business in its first year gains 12% profit on its sales. In its second year the business gains 18% from its sales. The result shows a 1% increase in the profit of the business each following year. Return of investment indicates the amount of return per peso of partner's equity. It shows that this is efficiency in using its invested capital to generate revenue.