Corporate social responsibility / edited by Esben Rahbek Gjerdrum Pedersen.

Includes bibliographical references and index.

The anatomy of CSR / Esben Rahbek Gjerdrum Pedersen -- CSR and leadership / Robert Strand -- CSR and human resource management / Gill Christy -- CSR standards and social accounting / Thordis Bjartmarz and Esben Rahbek Gjerdrum Pedersen -- CSR and innovation / Esben Rahbek Gjerdrum Pedersen and Thordis Bjartmarz -- CSR and suppliers / Esben Rahbek Gjerdrum Pedersen and Søren Jeppesen -- CSR and the consumer / Michal Carrington and Benjamin Neville -- CSR and shareholders / Céline Louche -- CSR and governments : public policies on CSR in Europe / Reinhard Steurer -- The role of nongovernmental organizations in CSR / Maria Joutsenvirta and Arno Kourula.

"Why has CSR become part of the mainstream business and academic agenda in the 21st century? How can CSR be fully integrated in business strategy and day-to-day operations? Do companies become more vulnerable to criticism from stakeholders if they make public their commitment to CSR? These are just some of the questions and challenges explored in this exciting new textbook. Readers will gain comprehensive knowledge and understanding of the history of CSR, the key CSR drivers, the main theoretical CSR perspectives and the dominant CSR practices found in the business community, and, more crucially, they will learn how to implement CSR in practice"-- Back cover.