Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type: TextPublisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [date of publication not identified]Copyright date: ©2009Edition: Eighth editionDescription: xxv, 694 pages : colour illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9780136015963
- 0136015964
- 9780136016045
- HF5415.32 .So471 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Foreign Books | Tanay College Library General Stacks | Non-fiction | HF5415.32 .So471 2009 (Browse shelf(Opens below)) | Available | URSTAN-N1638 |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Solomon, M. R. (2009). Consumer behavior : buying, having, and being. (8th edition). New Jersey: Pearson Prentice Hall.
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