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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [date of publication not identified]Copyright date: ©2009Edition: Eighth editionDescription: xxv, 694 pages : colour illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780136015963
  • 0136015964
  • 9780136016045
Subject(s): LOC classification:
  • HF5415.32 .So471 2009
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Foreign Books Foreign Books Tanay College Library General Stacks Non-fiction HF5415.32 .So471 2009 (Browse shelf(Opens below)) Available URSTAN-N1638

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

Solomon, M. R. (2009). Consumer behavior : buying, having, and being. (8th edition). New Jersey: Pearson Prentice Hall.

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