Promotion and integrated marketing communications / Richard J. Semenik.

By:

Semenik, Richard J [author.]

Material type: Text

TextPublisher: Cincinnati, Ohio : South-Western Thomson Learning, [date of publication not identified]Copyright date: ©2002Description: xxxix, 582 pages : illustrations (some colour) ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0324062532 (core text with Info Trac)
0324125682 (core text only)

Subject(s):

Advertising campaigns
Communication in marketing

LOC classification:

HF5837 .Se5213 2002

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Foreign Books	Tanay College Library General Stacks	Non-fiction	HF5837 .Se5213 2002 (Browse shelf(Opens below))	Available		URSTAN-N1627

Includes bibliographical references and indexes.

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Promotion and integrated marketing communications / Richard J. Semenik.

University of Rizal System
Email us at univlibservices@urs.edu.ph

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Promotion and integrated marketing communications / Richard J. Semenik.

University of Rizal System Email us at univlibservices@urs.edu.ph

Visit our Website www.urs.edu.ph/library

University of Rizal System
Email us at univlibservices@urs.edu.ph