Impact of social media reviews in the performance of different food

Thesis Bachelor of Technology major in Hotel and Restaurant Management University of Rizal System-Morong. 2017

EXECUTIVE SUMMARY: This study aimed to determine the impact of social media reviews in the performance of different food establishments in Angono, Rizal and Antipolo City. It was conducted at the University of Rizal System, Morong Campus during the school year 2016-2017. There were twenty (20) restaurants who answered the questionnaire checklist in terms of nature of establishment, year of operation, location and time of operation. There were ten from catering casual dining restaurant, five from coffee shop and another rom five resto bar. The conditions ascertained in this study are the impact of social media reviews in the performance of different food establishment in Angono Rizal and Antipolo City in terms of nature of the establishment, year of operation, location and time of operation. The study used descriptive type of research utilizing the survey questionnaire checklist and interview in the selected respondents to gather the needed data. Statistical tools such as weighted mean and one-way analysis (ANOVA) were used to interpret the result of the study. Responses were tallied, tabulated and interpreted. From the analysis and interpretation of data, the following findings were found out. The profile of the respondents. In terms of nature of food establishment, out of twenty establishment, fifty percent catered casual dining. In terms of number of years of operation, 40% is in the 1-3 years/ In terms of location 45% is along the high way. In terms of time of operation 35% opens at 10:00am-10:00pm. With respect to Facebook the average weighted mean is 4.26 and verbally interpreted as always. With respect to TV show the average weighted mean is 3.96 verbally interpreted is often. With respect to instagram the average weighted mean is 3.96 verbally interpreted as often. In terms of nature of food establishment, number of years of operation, location and time of operation are all states that there is no significant difference on the impact of social media reviews in the performance of the different food establishments in Angono Rizal and Antipolo City. Based on the summary of findings the following conclusions were formulated. Increase the awareness of services. Social marketing provided high percentage of sales. Casual dining have the highest frequency and percentage among the food establishment in Angono Rizal and Antipolo City. In the light of the foregoing summary of the findings and conclusions, the following recommendations were offered. Actively speak with the audience in online communities and groups and by actively using hashtags on both facebook and instagram. Provide information, clarifying doubt and responding to all comments regarding the establishment whether it is negative or positive. Educate and inform the customers by sharing thoughts and suggestion.