Sales Promotion Strategy of St. Peter Funeral Homes in Rodriguez Rizal Mora, Rose Ann A. ; Peña, Angela B. [and] Pior, Jessica DG.

Undergraduate Thesis Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System, Rodriguez, Rizal 2013

The study was undertaken to determine the Sales Promotion Strategy of St. Peter Funeral Homes in Rodriguez, Rizal during the second semester of school year 2011-2012 A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation demonstrations and exhibitions, through prize giving competitions, temporary price cuts, and through door-to-door sales, telemarketing, personal sales letters and emails. The importance of a sales promotion strategy cannot be underestimated. This is because a sales promotion strategy importance to a business boosting its sales.