TY - BOOK AU - Perrey,Jesko TI - Marketing performance: how marketers drive profitable growth SN - 9781119278337 (cloth : alk. paper) AV - HF 5415.13 .P3795 2016 U1 - 658.8 23 PY - 2016///] CY - Chichester, West Sussex, United Kingdom PB - Wiley KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -