Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. 
 - Ninth edition 
 - Mason, Ohio :  South-Western Cengage Learning,  [2013]  ©2013 
 - xxii, 729 pages :  illustrations (some colour) ;  29 cm 
<br/><br/> Previous edition published in 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781111580216 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Textbooks.<br/>Sales promotion--Textbooks.<br/>Advertising--Textbooks.<br/>Direct marketing--Textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .Sh629 2013