Extent of implementation of 4p's of marketing among restaurant
- October 2018
- xi, 62 leaves : illustrations ; 28 cm
Thesis
EXECUTIVE SUMMARY: The study aimed to analyze the Extent of Implementation of 4P's of Marketing Among the Restaurants in Antipolo City. This study was conducted in different restaurants in Antipolo City. The respondents of the study were the managers and supervisor of the restaurants. The researchers used the researchers made questionnaire checklist to know the extent of implementation of 4P's of marketing among the restaurants in Antipolo City. In terms of the profile of the of the restaurant, most of them operate for twelve (12) hours, with 1-5 years and 15 years and above years of operation, with 16-20 employees and has a monthly income of 150,001 pesos and above. On the extent of implementation of 4P's of marketing among the restaurants, place and product are very much implemented while price and promotion are much implemented. Base on the findings of the study in significant difference on the extent of implementation of 4P's of marketing among the restaurants in Antipolo City in terms of operation hours with respect to place, product and promotion there are no significant difference on the extent of implementation of 4P's of marketing among the restaurants in Antipolo City while there is significant difference on the extent of implementation of 4P's of marketing with respect to price. In terms of number of years of operation, there is significant difference on the implementation of 4P's of marketing among the restaurants in Antipolo City with respect to place, price, product and promotion. In terms of number of employee, there is no significant difference on the extent of implementation of 4P's of marketing among the restaurants in Antipolo City with respect to place, price, product and promotion. Furthermore, in terms of monthly income of the restaurant with respect to place, price and promotion, there is no significant difference on the implementation of 4P's of marketing among the restaurants in Antipolo City, while there is significant difference on the extent of implementation of 4P's of marketing with respect to product.