Purvis, Scott C. Which AD pulled best?: Scoot Purvis. 20 case histories on how to write and design ads that work / - Tenth edition. - New York: McGraw Hill Companies; [2011] - x, 86 pages: with illustrations; 27 cm. Includes index. ISBN: 9780078112072 Subjects--Topical Terms: Advertising LC Class. No.: HF 5823 / .W571 2011