TY - BOOK AU - KOTLER, PHILIP AU - KELLER, KEVIN LANE AU - ANG, SWEE HOON AU - LEONG, SIEW MENG AU - TAN, CHIN TIONG TI - MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE AV - HF5415.13 .M341 2009 PY - 2009/// CY - Singapore : PB - Prentice Hall, KW - Marketing -- Decision making -- Asian KW - Marketing -- Management -- Asian N1 - Includes bibliographical references and index ER -