TY  - BOOK
AU  - Laursen,Gert H.N.
TI  - Business analytics for Sales and Marketing Managers: How to Compete in the Information Age 
T2  - Wiley and SAS Business Series
SN  - 9780470912867 (hardback)
AV  - HF5415.13 .L38 2011
PY  - 2011///]
CY  - Hoboken, New York
PB  - John Wiley & Sons
KW  - Consumers' preferences
KW  - Research
KW  - Consumers
N1  - Includes bibliographical references and index
N2  - "Expert guidance on information management for optimum customer intelligence processes  Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.  How to align information management with company strategy  Examines how to get, grow, and retain valuable customers  Discusses how to optimize existing customer intelligence processes  Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--
ER  -