Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens.-- 
 - Sixth edition. -- 
 - Boston :  Pearson,  [2015] 
 - xxi, 682 pages :  colour illustrations ;  29 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780132784023 (hbk.) 0132784025 (hbk.) 
<br/><br/><label>LCCN: </label>2012037955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3  / .K8487 2015