TY - BOOK AU - McCracken,Allison Maura AU - Cho,Alexander AU - Stein,Louisa Ellen AU - Hoch,Indira Neill TI - A Tumblr book: platform and cultures SN - 9780472901296 AV - TK5105.8885.T85 T86 2020 PY - 2020///] CY - Ann Arbor PB - University of Michigan Press KW - Tumblr (Electronic resource) KW - fast KW - Blogs KW - TECHNOLOGY & ENGINEERING / General KW - Electronic books N1 - Includes bibliographical references and index N2 - "This is the first book to take an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the "age of Tumblr activism." Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. It contains work from over 60 contributors and includes more than 90 illustrations and three galleries, honoring Tumblr's identity as a heavily image-based social network. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works"-- UR - https://www.jstor.org/stable/10.3998/mpub.11537055 ER -