TY  - BOOK
AU  - Paczkowski, Walter R.
TI  - Deep data analytics for new product development
SN  - 978-0-367-07776-1
AV  - HF 5415.153 P33 2020
PY  - 2020///
CY  - London
PB  - Routledge
KW  - New products
KW  - Management
KW  - Big data
KW  - Qualitative research
N1  - Includes bibliographical references and indexes
ER  -