Dahlen, Micael <br/><br/>
Marketing Communication  A Brand Narrative Approach 
Micael Dahlen 
 - United Kingdom  John Wiley and Sons Limited  2010. 
 - xii, 490pages  24cm 
<br/><br/> Includes glossary, references and index 
<br/><br/><label>ISBN: </label>9780470319925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communication.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D138 2010