Shimp, Terence A. <br/><br/>
Promotion Management and Marketing Communications 
Terence A. Shimp 
 - Chicago  Dryden Press  1990. 
 - xxi, 669pages  23cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030266432 
<br/><br/><label>LC Class. No.: </label> / 658.8'2 S6 1990