Howard, John A.,
Buyer behavior : theoretical and empirical foundations /
edited by J. A. Howard and lyman E. Ostlund.
- first editon
- New York : Knopf, [1973] ©1973
- xiii, 569 pages: illustrations, 24 cm.
References
0-394-31681-9
Consumers.
HC 79 C6 / H831