TY  - BOOK
AU  - Howard,John A.
AU  - Ostlund,Lyman E.
TI  - Buyer behavior: theoretical and empirical foundations 
SN  - 0-394-31681-9
AV  - HC 79 C6 H831
PY  - 1973///]
CY  - New York
PB  - Knopf
KW  - Consumers
N1  - References
ER  -