Arnold, John, 1972-

E-mail marketing for dummies / by John Arnold. - 2nd ed. - Hoboken, NJ : John Wiley, c2011. - xvi, 364 p. : ill. ; 24 cm. - For dummies . - For dummies. .

Includes index.

Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens.

Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!

9780470947678 (pbk.) 0470947675 9780470288412 0470288418

2011924136


Internet marketing.
Electronic mail messages.
Internet marketing.
Electronic mail systems.

HF5415.1265 / .A76 2011

658.872