TY - BOOK AU - Arnold,John TI - E-mail marketing for dummies T2 - For dummies SN - 9780470947678 (pbk.) AV - HF5415.1265 .A76 2011 U1 - 658.872 23 PY - 2011/// CY - Hoboken, NJ PB - John Wiley KW - Internet marketing KW - Electronic mail messages KW - sears KW - Electronic mail systems N1 - Includes index; Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens N2 - Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! UR - http://www.loc.gov/catdir/enhancements/fy1117/2011924136-b.html UR - http://www.loc.gov/catdir/enhancements/fy1117/2011924136-d.html UR - http://www.loc.gov/catdir/enhancements/fy1117/2011924136-t.html ER -