Kotler, Philip,  2006- <br/><br/>
Principles of Marketing : 
Philip Kotler. 
 - Eleventh edition 
 - Jurong, Singapore :  Prentice Hall publishing,  ©2006. 
 - xx, 611 pages :  illustration ;  26 cm 
<br/><br/><label>ISBN: </label>9810699417 
<br/><br/><label>LC Class. No.: </label>HF 5415  / K67 2006