TY  - BOOK
AU  - Naidoo,Vannie
AU  - Verma,Rahul
ED  - Gale (Firm)
TI  - Green marketing as a positive driver toward business sustainability
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
SN  - 9781522595601
AV  - HF5413 .G7256 2020
PY  - 2020///]
CY  - Hershey, Pennsylvania
PB  - IGI Global,Business Science Reference
KW  - Green marketing
KW  - Case studies
N1  - Includes bibliographical references and index; chapter 1. Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- chapter 2. The green consumer behavior / Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India -- chapter 3. Green but how green? Green product evaluation programs in terms of marketing / Volkan Polat, Yalova University, Turkey, Baris Morkan, Stevens Institute of Technology, USA -- chapter 4. Green consumer behavior and its implications on brand marketing strategy / Catarina Peneda de Oliveira, University of Minho, Portugal, Bruno Miguel Sousa, polytechnic Institute of C avado and Ave, Portugal -- chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations / subhankar Das, Duy Tan University, Vietnam, Anand Nayyar, Duy Tan University, Vietnam -- chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico / Jos e G. Vargas-Hern andez, University of Guadalajara, Mexico, Jovanna Nathalie Cervantes Guzm an, University of Guadalajara, Mexico, Guillermo V azques- Avila, University of Guadalajara, Mexico -- chapter 7. Role of internal and external values on green purchase / Sushant Kumar, Indian Institute of Management Shillong, India, Naman Sreen, Indian Institute of Management Shillong, India -- chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor / Cristina Raluca G. Popescu, University of Craiova, Romania & University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania & National Institute of Research and Development for Environmental Protection - Bucharest, Romania -- chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age / Enitan Olumide Olutade, North-West University, South Africa, Joshua Ebere Chukwuere, North-West University, South Africa -- chapter 10. Eco-labels / Anitha Acharya, IBS Hyderabad, India -- chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in developing and developed economies / Idahosa Igbinakhase, University of KwaZulu-Natal, South Africa, Vannie Naidoo, University of KwaZulu-Natal, South Africa
N2  - This book contains a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. It highlights topics that include green consumerism, electronic banking, and sustainability
UR  - https://link.gale.com/apps/pub/86T0/GVRL?sid=gale_marc&u=phurs
ER  -