Impact of mobile services on business development and e-commerce / Francisco Li ebana-Cabanillas, University of Granada, Spain, Zoran Kalini c, University of Kragujevac, Serbia, Iviane Ramos de Luna, Open University of Catalonia, Spain, Inma Rodr iguez-Ardura, Open University of Catalonia, Spain. - Hershey, Pennsylvania : Business Science Reference, [2020] 2020 - 1 online resource (xviii, 280 pages) : illustrations (some color). - Premier reference source Gale eBooks Advances in electronic commerce (AEC) book series, 1935-2921 Gale eBooks . - Premier reference source. Advances in electronic commerce series. .

Includes bibliographical references and index.

section 1. Mobile and electronic commerce on business development -- section 2. Consumer behavior in mobile and electronic commerce.

This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology.

9781799800521


Information technology--Management.
Business enterprises--Technological innovations.
Electronic commerce.

HD30.2 / .I465 2020