TY  - BOOK
AU  - Lee,Mary Rose E.
AU  - Catapang,Eloisa L.
AU  - Madero,Lovelyn C.
AU  - Bernal,Lanie Rose T.
AU  - Advincula,Krisly T.
AU  - Jacildo,Reinalyn L.
TI  - Digital brochure customer-assistance system
AV  - HF 5814 .D569 2014
PY  - 2014///
KW  - Advertising
N2  - EXECUTIVE SUMMARY: This study aimed to develop Digital Brochure Customer-Assistance System. It was conducted at Masangkay St. 2nd Floor Sta. Cruz, 1012 Manila and transfer it Victory Park and Shop Antipolo City, Philippines during academic year 2013-2014. The respondents were one hundred (100) customers and fifty (50) employees from Transfer it, who have knowledge in database and Visual Basic 6.0 as programming language. Quata Convenience Sampling Technique was utilized in choosing the respondents because it is one in which it divides the population into two or more groups to be chosen because they are the easiest to access which is good especially when the time is limited. The research design was descriptive and developmental form of research because it attained the desired evaluation and it utilized adapted questionnaire-checklist to evaluate the level of Acceptability of the program. It also utilized different sources and topics to the related study. Based on the gathered data, the system was 4.06 as perceived by the employees with the verbal interpretation of Much Accepted and 4.42 with a verbal interpretation of Very Much Accepted as perceived by the customers and got an average weighted mean of 4.24 among respondents. There was a significant difference between the group of customers and employees on the perception of acceptance of the developed program made by the respondents in terms of the given variables. The researchers concluded that the Digital Brochure Customer-Assistance System was very much accepted in terms of accuracy, applicability, user-friendliness, completeness, workability, modifiability, portability and clarity. Based on the findings presented summary and conclusions, the researchers recommended that the digital Brochure Customer-Assistance System may be implemented and utilized as the system of transfer it. Upgrading of the developed system should be considered for future use; and also follow-up study should be conducted for further improvement of the developed system
ER  -