Koschnick, Wolfgang <br/><br/>
Dictionary of social market and research / 
Wolfgang J. Koschnick. 
 - New York :  John Wiley and Sons, Incorporated,  [1996] copyright 1996. 
 - vii, 416 pages :  illustrations ;  24 cm 
<br/><br/>Koschnick, W. J. (1996). Dictionary of social market and research. New York: John Wiley and Sons, Incorporated. 
<br/><br/><label>ISBN: </label>0470237333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Dictionaries
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / K267 1996