Savar,Avi Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels; Avi Savar - New Jersey: John Wiley & Sons Incorporation; c2013. - xiv242pages: with Illustration; 24 cm. Includes Bibliographical References ISBN: 978111852629 Subjects--Topical Terms: Social Marketing LC Class. No.: HF5414 / .F378 2013