TY  - BOOK
AU  - Savar,Avi
TI  - Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
SN  - 978111852629
AV  - HF5414 .F378 2013
PY  - 2013///
CY  - New Jersey
PB  - John Wiley &  Sons Incorporation
KW  - Social Marketing
N1  - Includes Bibliographical References
ER  -