Laursen,Gert H.M Business analytic for sales and marketing managers: How to Compete in the Information Age; Gert H.M Laursen - NewYork: John Wiley & Son; c2011. - xiii242pages: with Illustration; 24 cm. Includes Index ISBN: 9780470912867 Subjects--Topical Terms: Consumers-Research LC Class. No.: HF5415.32 / .L38 2011