Napoletano,Erika <br/><br/>
The Power of Unpopular:  A Guide to Building Your Brand for the Audince who will Love You(and Why no One Else Matter) 
Erika Napoletano 
 - NewJersey:  John Wiley& Sons Incorporation;  c2012. 
 - xv202pages:  with Illustration;  24 cm. 
<br/><br/><label>ISBN: </label>9781118134665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target Marketing<br/>Branding
<br/><br/><label>LC Class. No.: </label>HF5415.127   / .N37 2012